Kate McElroyinEverything That’s NextA strategic design approach to brand transformation“Brand transformation” can mean 1,000 things. New logo. New narrative. New way of engaging with customers or employees. Here’s a few…May 3, 2022May 3, 2022
Kate McElroyWe moved to Frankfurt a little over a year ago.When we stepped off the plane, I spoke about 10 words of German (none of them were pronounced correctly), knew no one other than the…Oct 11, 2021Oct 11, 2021
Kate McElroyInteresting vs. right is a false choice“Would you rather something be interesting or right?”Oct 30, 2020Oct 30, 2020
Kate McElroyEarmarking for Keeps v2The momentum and adrenaline of the first month of lockdown/shelter in place/work from home has faded and the ambition to consume…May 15, 2020May 15, 2020
Kate McElroyEarmarking for keepsLast month, Mark Pollard hosted Heather LeFevre on his Sweathead podcast and she said something that’s reverberated in my brain since:Mar 26, 2020Mar 26, 2020
Kate McElroyInnovation for avocado’s sakeI have a lot of heart for clever design and simple tweaks that take some of the complications out of day-to-day life. But in a grocery…Feb 17, 2020Feb 17, 2020
Kate McElroyOutside of the paint storeMy mom and I don’t agree on art. She’s into french impressionism and The Frick. I prefer abstract expressionism and MOMA. But on a recent…Oct 2, 2019Oct 2, 2019
Kate McElroy85% of the TimeI had some time to kill after a meeting in New York a few weeks ago and popped into Rizzoli’s to meander through architecture coffee table…Sep 22, 2019Sep 22, 2019
